"This Web site is focused on the cultural intersections of gender and advertising. Its goal is to promote greater awareness of the relationships of gender and advertising as well as an understanding of the social, cultural, political, personal, psychological and other effects of gender and advertising."
This is an advert under the section of "Objects - Bodies" on the Gender Ads website. It is supposed to be a advert based on cigarettes, showing a female smoking a cigarette in a very sexualised, provocative manner, lifting her shirt up. The fact that the picture focuses more on the female and less on the cigarette itself, suggests that she is supposed to be the main subject, objectifying her and putting her under the gaze upon the audience. As well as this, the slogan read "An ugly butt can ruin a great body" which is play on words with the female body and the "body" of the cigarette. However, this slogan is very degrading and suggests that for females to be attractive, they must have a great body.
This is another ad from this section that also focuses on the female body. In this case, it is a beer advert reading "Things had better body back then…" with a nude female underneath. This suggests that they are focusing on the fact the 'norm' for a 'perfect' figure has changed through time and it is saying that females were more attractive back then. This is another very degrading representation of women, that they are all body and nothing else, something very objectifying towards them.
